RESEARCH HORIZONS

Magazine 2014

ISSN 2229-385X

A Multi-disciplinary, Multi-Lingual Annual Publication By :

Website : mnwc-sndt.org I www.mnwc-sndt.com

Email id : [email protected]

For Research Papers : [email protected]

Indexed and abstracted by

Global Impact Factor, Australia

International Peer-Reviewed Journal

RESEARCH HORIZONS, VOL. 4 JULY 2014

ISSN 2229-385X

RESEARCH HORIZONS

VOL. 4,

JULY 2014

CHIEF EDITOR

SENIOR EDITOR

: Harshada Rathod

: Vibhuti Patel

EDITORIAL ADVISORY BOARD

Indian

International

Poornima Madhavan (USA)

Anita Kapoor (USA)

Sitanshu Yashaschandra (Baroda)

Rupalee Burke (Ahmedabad)

Justin Paul (USA)

John Michael Raj (Coimbatore)

Kaushalnath Upadhyay (Jodhpur)

Prasad Brahmbhatt (Ahmedabad)

Chandrika Raval (Ahmedabad)

Penn Kemp (Canada)

Alice Clark (USA)

Jaya Earnest (Australia)

Hanna Westberg (Sweden)

EDITORIAL REVIEW BOARD

Ram Sable

Bino Paul

Reeta Sonawat

Durga Parikh

Jaydeep Sarangi

Jagdish Gurjar

Padmini Ghugre

Madhuri Chheda

Sujatha Gokhale

MANAGING EDITORIAL TEAM

Rajshree Trivedi-Executive Editor

Trupti Sabharanjak-Assistant Editor

Sujatha Rao

Cicilia Chettiar

Ravindra Katyayan

Twinkle Sanghavi

Sejal Shah

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International Peer-Reviewed Journal

RESEARCH HORIZONS, VOL. 4 JULY 2014

Foreword

Dear Reader,

Research and education are like two ends of a bow. The arrows do not move forward unless the

two ends of the bow are tightly tied together by a string. None of the ends has a force without

the support of other. An institution needs to bind the two ends together, namely education and

researchtoprovide qualityeducation.

In the context of the entire world , transforming today into a single village, it becomes imminent

to observe highest standard of quality, to be able to take part as an effective partner in the

process. 'Publish or Perish'becomes increasingly the order of the day. Keeping in mind the

Darwinian philosophy of 'Survival of the Fittest', to sustain the quality standards of research, we

have compared ourselves with others, thereby, identifying strengths and opportunities and

learned how to improve the quality of our research journal. We also find a way forward to adopt

best practices from other organizations to gain momentum and to upgrade the standard of

research publication by obtaining global impact factor on the eve of the 13 publication of

Research Horizon Index. A blind peer reviewed International Research publication having

eminent international personalities on the Advisory Board and a prestigious list of subject

experts, we move forward to the changing needs and priorities of the society. Resultantly, we

would like to provide our arena of freedom to young innovative minds for developing research.

There are various ways for developing research attitude e.g. through research degrees,

publishing research papers, research articles, organizing various seminars, conferences,

attending refresher courses and workshops, and by contributing to various national and

international research journals. We, the Editorial Board members take this opportunity to

provide platform toresearcherstocontinuecontributing inouresteemedpublications.

We express our heartfelt thanks to the Senior Editor, Editorial & Advisory Board (both

International and Indian), Editorial Review Board and Managing Editorial Team. We

congratulate the contributors of papers / articles for passing through the test of editorial review

board.

We are thankful to Shri Chandrasen Merchant for generously supporting us financially for last

thirteen years. Without this moral support and active encouragement, it would not be possible

for our team to bring out such an intellectually enriching publication. We specially thank our

Managing Trustees and othermembersfor being a constantsourceof motivation for us.

Dear Researchers, start preparing your research papers for the next year and submit to us by

1 December, 2014!

With warm regards

Yours sincerely,

Dr. Harshada Rathod (Principal)

Chief Editor (Research Horizons)

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International Peer-Reviewed Journal

RESEARCH HORIZONS, VOL. 4 JULY 2014

From Senior Editor’s Desk

Dear Reader,

It is so heartening to receive enthusiastic response to the launch of International Peer

Reviewed version of Research Horizons. Wide range of disciplines, thematic areas and

languages has been covered by this issue. Our Editorial Advisory Board and Editorial Review

Board have enhanced credit-worthiness of the journal exponentially. The process of blind

peer review process has ensured professionalism. The Managing Editorial Team has done an

up-hill task of keeping in touch all the stake groups for timely production of this volume. This

canhappenonlywithteamspirit.

Globalisation has influenced each and every core of Indian life-economic, commercial, socio-

cultural and political governance. Articles written by scholars from disciplines such as

economics, commerce and management studies critically reflect on aspects such as foreign

direct investment, commercialization of water and reverse mortgage scheme. Peace and

conflict resolution has been a major challenge in the globalized world. The welfare schemes

such as mid-day meal gains tremendous importance as price volatility due to global trade

bring ups and downs in food-prices. Mega development schemes by the state and non-state

actors need social audit and financial scrutiny. Article on irrigation scenario provides

perspective on state of the art in irrigation. Case studies on labour processes and labour

relations are changing fast. This is captured by articles examining work-condition, wages and

social security scenario in branded products such as Lijjat Papad and construction industry.

For past 20 years, micro finance has become a buzz word with respect to income generation

among women in poverty groups. The current issue also examines need for financial literacy

and pros–n–cons of micro credit and self-help groups of women. Mass media has played

significant role in development sector. Article on influence of ICT on farmers' consciousness

narrates this trajectory. Sexual harassment at workplace has emerged as the most mind

boggling issue of the21 century.

This issue also throws light on new legislations to ensure safety of women at workplace.

Highly debated issues such as empowerment of women, caste consciousness, identity

question, violence against Dalit women, minority discourse, constructivism in education,

health tourism, food and nutrition, marital satisfaction, yoga for anxiety reduction are

discussed with an interdisciplinary perspective by the scholars. Sections on English, Gujarati

and Hindi literature capture current concerns in literary field such as feminist literary criticism,

stand point theory, post modernism and provide intellectually rich food for mind and soul

throughanalysis of films, novelsand poems.

We promise our readers to maintain the same level of high quality, intellectually energizing

coverage in the future issues of Research Horizons and invite you to make your contribution

withthesamelevelof enthusiasm.

Yours faithfully,

Prof. Vibhuti Patel

Senior Editor (Research Horizons)

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